In addition to the fact that digital marketing gives you the ability to precisely target a certain audience that is important to you, you also get ongoing information about how effective your ad is.

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• How many views is the ad getting?

• How many visitors are coming to your website from this ad?

• How long do visitors stay on your website and what do they do there?

• Do the visitors make a purchase or inquiry?

 

​​GOAL AND TARGET GROUP

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Before you jump headfirst into digital marketing and start blindly setting up ads, let's get to the basics of marketing - what is the goal and who is your target audience?

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A clearly defined goal and a comprehensive target group and competition analysis are the basis for strategically thought-out digital marketing.

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It is very easy to reach the target audience in digital channels...

IF you know which channels to use for your campaign, which ad to show there, which target group to display the ad to in the given channel and how to set it all up correctly.​

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BUDGET

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In addition to the target audience, the budget also plays a vital role in creating a digital media plan.

However, the size of the budget does not determine the success of the campaign.

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With a small budget it is possible to achieve great results, and with a large budget it is possible to throw money in the wind.

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Success is determined by skilled campaign planning, setup and optimization based on the target group and budget.

 

With digital marketing, you can easily reach a very wide audience or, on the contrary, direct your campaign to a very specific group.

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CORRECT TRACKING

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Before running digital ads, make sure that your website/online store and social media channels are set up correctly - that important information is stored and running correctly.

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This is the only way you can objectively evaluate the actual numbers and results and the performance of the campaign.

 

We carry out a comprehensive website audit, which includes technical and on-page SEO, keyword analysis and auditing the tracking setup on the website and social media channels.